{"id":95187,"date":"2026-07-24T09:50:36","date_gmt":"2026-07-24T09:50:36","guid":{"rendered":"https:\/\/www.multiforme.eu\/silvano-oldani-press-award\/"},"modified":"2026-07-24T10:37:02","modified_gmt":"2026-07-24T10:37:02","slug":"silvano-oldani-press-award","status":"publish","type":"post","link":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/","title":{"rendered":"\u201cSilvano Oldani\u201d Press Award"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

During the Venetian Smart Lighting Award<\/strong> ceremony, Flowers in Wonderland<\/em>, the collection designed by Alessandra Baldereschi<\/strong> for Multiforme<\/strong>, received the \u201cSilvano Oldani\u201d Press Award<\/strong>.<\/p>\n

<\/p>\n

The award, presented by a jury of communication experts to one of the finalist companies, recognizes excellence in the promotion and communication of products. It was presented by Mariella Di Rao<\/strong>, Editor-in-Chief of LUCE<\/em> magazine.<\/p>\n

<\/p>\n

The official motivation reads:<\/p>\n

\n

\u201cThe communication project for Flowers in Wonderland transforms Alessandra Baldereschi\u2019s collection for MULTIFORME into a poetic and distinctive narrative, capable of bringing together Murano glass craftsmanship, inspiration from nature and technological innovation. Through video, photography, illustration and social media, the project builds a fairy-tale-inspired visual universe consistent with the product\u2019s aesthetics and functionality, strengthening a solid, engaging and highly impactful brand identity.\u201d<\/em><\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Giuria<\/figure><\/div>
\"Giuria<\/figure><\/div>
\"Giuria<\/figure><\/div>
\"Giuria<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

An Award Recognising the Project as a Whole<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The \u201cSilvano Oldani\u201d Press Award<\/strong> acknowledges not only the design of the lamp, but the entire communication project developed around it: from the definition of its visual identity to the ability to convey its values, functionality and inspiration.<\/p>\n

<\/p>\n

For Multiforme, this recognition confirms the importance of developing communication that accompanies the product and authentically conveys its research, craftsmanship and creative vision.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t<\/path><\/svg>Prev<\/span><\/span>Prev<\/span>TRIPOP: UNIDENTIFIED LUMINOUS CREATURES<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBACK TO NEWS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection designed by Alessandra Baldereschi for Multiforme, received the \u201cSilvano Oldani\u201d Press Award. The award, presented by a jury of communication experts to one of the finalist companies, recognizes excellence in the promotion and communication […]<\/p>\n","protected":false},"author":2,"featured_media":95183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-95187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli-en"],"acf":[],"yoast_head":"\n\u201cSilvano Oldani\u201d Press Award | Multiforme<\/title>\n<meta name=\"description\" content=\"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cSilvano Oldani\u201d Press Award | Multiforme\" \/>\n<meta property=\"og:description\" content=\"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Multiforme\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MULTIFORME.lighting\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T09:50:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T10:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"857\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"miriam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"miriam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\"},\"author\":{\"name\":\"miriam\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/30dd87a6214a050d7df43c235b9a3212\"},\"headline\":\"\u201cSilvano Oldani\u201d Press Award\",\"datePublished\":\"2026-07-24T09:50:36+00:00\",\"dateModified\":\"2026-07-24T10:37:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\",\"url\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\",\"name\":\"\u201cSilvano Oldani\u201d Press Award | Multiforme\",\"isPartOf\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg\",\"datePublished\":\"2026-07-24T09:50:36+00:00\",\"dateModified\":\"2026-07-24T10:37:02+00:00\",\"description\":\"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection\",\"breadcrumb\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage\",\"url\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg\",\"contentUrl\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg\",\"width\":1200,\"height\":857},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.multiforme.eu\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cSilvano Oldani\u201d Press Award\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#website\",\"url\":\"https:\/\/www.multiforme.eu\/en\/\",\"name\":\"MULTIFORME\",\"description\":\"Lampadari in vetro di Murano, stile classico e moderno, soluzioni di design per l'illuminazione\",\"publisher\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.multiforme.eu\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#organization\",\"name\":\"MULTIFORME Lighting\",\"url\":\"https:\/\/www.multiforme.eu\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2018\/09\/MULTIFORME-logo-WO-2018-WEB.jpg\",\"contentUrl\":\"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2018\/09\/MULTIFORME-logo-WO-2018-WEB.jpg\",\"width\":1000,\"height\":300,\"caption\":\"MULTIFORME Lighting\"},\"image\":{\"@id\":\"https:\/\/www.multiforme.eu\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MULTIFORME.lighting\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/30dd87a6214a050d7df43c235b9a3212\",\"name\":\"miriam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bb28af0853edf36861ed0c916992557b41d142d225ed0e2b7b66a21767331db6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bb28af0853edf36861ed0c916992557b41d142d225ed0e2b7b66a21767331db6?s=96&d=mm&r=g\",\"caption\":\"miriam\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cSilvano Oldani\u201d Press Award | Multiforme","description":"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/","og_locale":"en_US","og_type":"article","og_title":"\u201cSilvano Oldani\u201d Press Award | Multiforme","og_description":"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection","og_url":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/","og_site_name":"Multiforme","article_publisher":"https:\/\/www.facebook.com\/MULTIFORME.lighting","article_published_time":"2026-07-24T09:50:36+00:00","article_modified_time":"2026-07-24T10:37:02+00:00","og_image":[{"width":1200,"height":857,"url":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg","type":"image\/jpeg"}],"author":"miriam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"miriam","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#article","isPartOf":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/"},"author":{"name":"miriam","@id":"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/30dd87a6214a050d7df43c235b9a3212"},"headline":"\u201cSilvano Oldani\u201d Press Award","datePublished":"2026-07-24T09:50:36+00:00","dateModified":"2026-07-24T10:37:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/"},"wordCount":212,"publisher":{"@id":"https:\/\/www.multiforme.eu\/en\/#organization"},"image":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage"},"thumbnailUrl":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/","url":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/","name":"\u201cSilvano Oldani\u201d Press Award | Multiforme","isPartOf":{"@id":"https:\/\/www.multiforme.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage"},"image":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage"},"thumbnailUrl":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg","datePublished":"2026-07-24T09:50:36+00:00","dateModified":"2026-07-24T10:37:02+00:00","description":"Flowers in Wonderland Wins the \u201cSilvano Oldani\u201d Press Award During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection","breadcrumb":{"@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#primaryimage","url":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg","contentUrl":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2026\/07\/img-evidenza-vsla.jpg","width":1200,"height":857},{"@type":"BreadcrumbList","@id":"https:\/\/www.multiforme.eu\/en\/silvano-oldani-press-award\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.multiforme.eu\/en\/"},{"@type":"ListItem","position":2,"name":"\u201cSilvano Oldani\u201d Press Award"}]},{"@type":"WebSite","@id":"https:\/\/www.multiforme.eu\/en\/#website","url":"https:\/\/www.multiforme.eu\/en\/","name":"MULTIFORME","description":"Lampadari in vetro di Murano, stile classico e moderno, soluzioni di design per l'illuminazione","publisher":{"@id":"https:\/\/www.multiforme.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.multiforme.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.multiforme.eu\/en\/#organization","name":"MULTIFORME Lighting","url":"https:\/\/www.multiforme.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.multiforme.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2018\/09\/MULTIFORME-logo-WO-2018-WEB.jpg","contentUrl":"https:\/\/www.multiforme.eu\/wp-content\/uploads\/2018\/09\/MULTIFORME-logo-WO-2018-WEB.jpg","width":1000,"height":300,"caption":"MULTIFORME Lighting"},"image":{"@id":"https:\/\/www.multiforme.eu\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MULTIFORME.lighting"]},{"@type":"Person","@id":"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/30dd87a6214a050d7df43c235b9a3212","name":"miriam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.multiforme.eu\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bb28af0853edf36861ed0c916992557b41d142d225ed0e2b7b66a21767331db6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bb28af0853edf36861ed0c916992557b41d142d225ed0e2b7b66a21767331db6?s=96&d=mm&r=g","caption":"miriam"}}]}},"_links":{"self":[{"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/posts\/95187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/comments?post=95187"}],"version-history":[{"count":1,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/posts\/95187\/revisions"}],"predecessor-version":[{"id":95188,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/posts\/95187\/revisions\/95188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/media\/95183"}],"wp:attachment":[{"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/media?parent=95187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/categories?post=95187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.multiforme.eu\/en\/wp-json\/wp\/v2\/tags?post=95187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}