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WCIF 2018

MULTIFORMEĀ®AT THE WESTERN CHINA INTERNATIONAL FAIR

Murano chandeliers: From Venice to China through Virtual Reality

From 18 to 24 September 2018, thanks to the precious support offered by the Arredo/Casa FVG Cluster, MULTIFORME® lighting took part to the 17st Western China International Fair (Wcif), in Chengdu, the main city in the Sichuan province.

The regional institutional delegation of Friuli Venezia Giulia (FVG) together with the Cluster regionale Arredo e sistema Casa, carried out this project with the main goal of enhancing and promoting the 'Triveneto' area in China and strengthen institutional and business relations in order to to attract capital and boost Chinese investments in the territory.

multiforme lighting western china international fair 2018

The exhibition space of the Cluster, where our stand was located, included two thematic areas: the first one dedicated to discover the real ‘made in Italy’ and the second one to try the FVG experiences. Thanks to an innovative virtual reality system present throughout the area, visitors had the opportunity to 'enter' different rooms and immerse themselves in the territory of the region.

«This is a new way to make the Chinese professionals present at the fair appreciate the vastness of experiences that the Italian North East is able to offer»

said Bini, the regional councilor for productive activities and tourism.

multiforme lighting western china international fair 2018
multiforme lighting western china international fair 2018

A special viewer allowed visitors of our stand to enter the heart of MULTIFORME® lighting, thus discovering more in depth our company, the art of Murano glass production, our luxury lighting products but, above all, the values and the passion that characterise our creations.

A fascinating journey to discover the qualities that distinguish our company and our territory.