Flowers in Wonderland Wins the “Silvano Oldani” Press Award
During the Venetian Smart Lighting Award ceremony, Flowers in Wonderland, the collection designed by Alessandra Baldereschi for Multiforme, received the “Silvano Oldani” Press Award.
The award, presented by a jury of communication experts to one of the finalist companies, recognizes excellence in the promotion and communication of products. It was presented by Mariella Di Rao, Editor-in-Chief of LUCE magazine.
The official motivation reads:
“The communication project for Flowers in Wonderland transforms Alessandra Baldereschi’s collection for MULTIFORME into a poetic and distinctive narrative, capable of bringing together Murano glass craftsmanship, inspiration from nature and technological innovation. Through video, photography, illustration and social media, the project builds a fairy-tale-inspired visual universe consistent with the product’s aesthetics and functionality, strengthening a solid, engaging and highly impactful brand identity.”
An Award Recognising the Project as a Whole
The “Silvano Oldani” Press Award acknowledges not only the design of the lamp, but the entire communication project developed around it: from the definition of its visual identity to the ability to convey its values, functionality and inspiration.
For Multiforme, this recognition confirms the importance of developing communication that accompanies the product and authentically conveys its research, craftsmanship and creative vision.